Just one quarter in, 2016 has turned into a year of dramatic change in the cycling industry.
North American bicycle imports dropped 7% in 2015 and are down 17% year-to-date compared to 2015. Manufacturers seem to be making changes to their sales models at a quickening pace.
Big name brands like Trek and Giant have announced direct-to-consumer sales. Canyon, the top European direct-to-consumer brand, is set to arrive on American shores this year and promises to really shake things up.
More brands, such as Raleigh, have moved forward with direct sales models where the customer orders online and picks the bike up at a brick & mortar dealer. [Read more…]