GM Focuses Anti Bike Ad On College Students: Oops!

GM Anti Bike Ad

GM recently posted an anti bike ad in a number of college newspapers across the country.  The ad is telling college students that riding a bike “sucks” and spending  a lot of money they probably don’t have on a new GM car or truck is a better alternative.  Hmmmm?

As I remember driving around most college campuses is really effective too………not!

This has really shaken up the biking community and now GM has removed the as from circulation based on the feedback.

Oh and here is the best quote from the ad “Stop pedaling, start driving”……..I have to check with their marketing department because I’m pretty sure it’s the other way around 🙂

Giant Bicycles, one of the largest bike companies in the world, took the liberty of modifying the ad to point out some GM’s mistake.  Others joined in as well.

Below is the original ad along with Giant’s and others revisions, enjoy!

Original GM Anti Bike Ad

Giant's revised GM ad

Kieran O'Neill from the AMS Bike Co-op

Russ Roca of Path Less Pedaled

So, what do you think of this GM ad campaign?  Please leave your comments below.



P.S. Don’t forget to join the Electric Bike Report community for updates from the electric bike world, plus ebike riding and maintenance tips.


  1. Anonymous says

    Colorado’s Regional Transit District used to run ads targeted at CU students in the Colorado Daily saying “Ditch the cheap ride. Take the free ride.” with photos of a kind of scooter that looks like a bike, and the bus. The bus is “free” to CU students because they pay for a bus pass as part of their student fees. Fossil fools trying to sucker the young into becoming fossil fools.

  2. says

    Hey Pete an all

    Im constantly surprised by the shortsightedness of supposedly intelegent people – dont they have children, dont they have hopes or happy expectations for humanity and all the creatures, can they realy only be interested in there own comfort and eeze?????

    Seems so …… wot to do???

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