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Getting the Word Out: Electric Bike Seminars!
Aug 02, 2012
Turbo Bob presenting at his electric bike seminar.
Recently my friend Turbo Bob did something really cool, he held an electric bike seminar for 80 people in San Diego California. His mission was to educate people about electric bikes and then let them test ride 29 different e-bikes!
I congratulate Bob for his hard work in setting this up and getting the word out to the people in his community! The combination of a presentation about e-bikes and the opportunity to ride so many different bikes at one time is a very cool experience.
The seminar was such a success that the venue owners want Bob to do it again! And it sounds like Bob is looking forward to the next one.
This got me thinking about how this could be replicated in other communities around the world. A seminar like this could be put on by e-bike enthusiasts like Bob and myself, but it could also be put on by a local shop owner.
Bob’s numbers are impressive, but even if you had 10-20 people at a seminar it could be very effective. Traditional bike shops offer seminars on bike maintenance in the evenings. Why not copy that format with a few e-bike seminars?
A local bike e-bike shop could partner with other local businesses to draw people who would be interested in e-bikes. These businesses could be coffee shops, restaurants, natural food stores, a gym, farmers markets, etc.
Bob had representatives from electric bike companies that presented their bikes and answered questions. A local e-bike shop owner could also coordinate with their local reps to have them present at their seminar.