In an effort to promote e-bike commuting and everyday use, Boris Mordkovich (CEO of EVELO), has created this challenge as a way to raise e-bike awareness and broadcast the participants experiences.
Here is the general idea: Participants will exchange their car keys for an EVELO electric bike for 30 days of use. The participants can ride the e-bike and take other forms of public transportation during this month long challenge. As part of the challenge they will blog about their experience on the 30 Day E-bike Challenge website and include pictures and video of their journey on an e-bike.
Here is a list of the current cities where the Challenge is taking place:
New York, NY
San Francisco, CA
To Be Announced
To Be Announced
Boris said they have been receiving applications from many other cities and they maybe adding more cities.
There will be competitions within the challenge too! Participants will compete with each other in the following categories for cash prizes:
Fitness gains (weight loss, etc.)
Who has the most popular/creative stories, pictures, videos.
At the end of the 30 Day Challenge riders will have the opportunity to purchase the bikes they rode for a significant discount. How much of a discount? You will have to become a participant of the challenge to find out!
Boris said that this will become an annual event, much like bike to work week. The difference is that the Challenge will focus on e-bikes and other forms of public transport.
Creative marketing efforts is not a new field for Boris. Last year he and his partner Anna Mostovetsky completed an electric bike tour across the US as a way to launch the EVELO e-bike brand.
Like the US e-bike tour, national and local media will be involved to draw attention to the event and get more people interested in e-bikes.
Boris is very open to partnering with more e-bike brands and dealers to spread the word about the challenge and ultimately to get more people on e-bikes!