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Fiat Offers Trek Electric Bikes as Loaner Vehicles
Jul 13, 2010
How would you like to try an electric bike while your car is in the shop for a repair? That is what Fiat in Spain is offering. They have partnered with Trek Bikes to offer a program where a customer can try out a Trek electric bike as a loaner vehicle.
The motivation for the program is Fiats desire to show it’s commitment to sustainable transportation. If the program is a success they will expand it to other countries in Europe.
I think that this is a great way to let people try out an electric bike and see how easily they could use one instead of a car for getting around town. Hopefully other car and electric bike manufacturers will jump on this idea and offer a similar program.