
State of the Industry at the People for Bikes 2021 eBike Summit
By: Pete Prebus
After a year off due to Covid, everyone was excited to meet up in person and discuss the state of the electric bike world.
This year’s eBike summit had a good group of topics to cover which included:
- The state of the eBike boom
- Rider safety
- Advocacy
- Innovative eMTB uses
- The new eBike battery recycling program
This year’s summit was held in Tucson, Arizona in conjunction with the 38th annual El Tour de Tucson which is a road ride that drew over 6,700 cyclists for rides of 28 miles, 57 miles, and 102 miles and this year there was a new eBike route included in the event. A number of the attendees of the summit rode in El Tour. El Tour de Tucson is a ride focused on raising funds for charity and non-profit organizations while promoting health and wellness.
The eBike summit kicked off with a happy hour at a local brew pub to network and catch up with friends in the industry. There was a lot of enthusiasm to catch up after so much time away due to COVID.
The weather did not disappoint either with highs in the low 80s, many people who traveled in from colder regions were happy to enjoy some time in the sun.
The next morning there was a fun group eBike ride from the University of Arizona campus along one of the bike boulevards. I rode a Santa Cruz Heckler to start with and then swapped half way through the ride for a Moustache Samedi Xroad step-thru. There were many different styles of eBikes for the riders to try.
After the fun ride the seminar started with a look at the state of the industry with Ash Lovell, PhD from People for Bikes hosting the summit.
A hot topic was the eBike boom that happened during the pandemic as more and more people found eBikes to be a great way to get out and explore their towns, cities, and recreational areas.
Jennifer Boldry from NAXION presented sales data and as you can see from the charts above 2020 and 2021 have seen an incredible rise of eBike sales! An important note is that these numbers are from traditional bicycle retailers that provide sales data to the NPD Group. This data does not include sales data from electric bike specialty retailers, direct to consumer eBike companies, third party eCommerce stores, and used eBikes. So with that in mind, the sales numbers are actually higher but the general trend is the important part.
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