
Specialized Bicycles, one of the largest names in the global bicycle industry, announced this morning the creation of a new affordable e-bike brand called Globe.
Few hard details are available about Globe and, more importantly, the bikes that’ll be debuted under the Globe banner. All that’s being announced today is that Globe, the brand, is now a thing and that its launch marks a new chapter in Specialized’s mission to replace more car trips with bike trips.
“We’re trying to break out of the traditional thing we have in the bike business of this is a road bike or that’s a mountain bike or that’s a commuter. [Globe] is an everyday bike for everything you might do,” said Saul Leiken, global category leader for Globe Bikes.
While Globe remains mum on the price or spec of their bikes, they are positioning themselves as a brand committed to “lifetime value and affordability,” according to a press release announcing the brand, hinting that the bikes might be on the more affordable end of the spectrum while not sacrificing longevity.
More details on the brand and the bikes themselves are expected in the coming months. Preorders in the U.S. are expected to start late this year with the first batch of bikes being delivered in 2023.












