Aventon is fast becoming one of the most popular makers of electric bikes in the U.S. Known for their stylish bikes and disruptive designs, the California-based company has one advantage few others in the e-bike game have: Their own factory.
That asset has helped Aventon create some of the best bikes we’ve reviewed, including the popular Aventon Level commuter bike and the fan favorite Aventon Aventure electric fat bike.
Electric Bike Report sat down with Adele Nasr, Aventon’s chief marketing officer, for a conversation about the Aventon brand, the company’s passion for cycling and how owning their own manufacturing process helps them ensure quality and build better bikes.
What sets Aventon apart from other e-bike manufacturers?
Well, we have a very unique position in the marketplace in that not only do we own our own factory, but because we manufacture many other (cycling and other) products in our factory in China. We know and understand manufacturing differently than the rest.
Level Step-Through frames on the Aventon factory floor in China. Aventon is one of just a few e-bike manufacturers that owns their own factory.
We have an advantage in understanding the landscape at a global level. So that advantage really sets us apart in not just understanding the U.S. market but really understanding all other markets because we are supplying and working with markets like Australia, Europe, the U.K. and South America.
So that really gives us a very unique advantage in really knowing those markets and almost being ahead in what the US may be looking at next. The U.S. is a little behind in adoption, so knowing some of those more progressive e-bikes and e-mobility markets gives us that foresight and understanding of what’s to come in the future. I would say at a higher level than most.
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