Although today’s lead story about Specialized seems, on the face of it, to amount to releasing a couple of PR pics for their latest tease at the upcoming Globe Haul ST, there is a lot riding on the future success of Specialized’s forthcoming ‘budget’ e-cargo bike. To quote this Cyclist article on the history of Specialized, ‘Since then (the 1974 company founding date), the company has developed beyond all recognition, growing to the point where it not only follows trends in the cycling market but often dictates them.’
So will Specialized kickstart a new movement in the e-bike industry for companies that have traditionally produced premium priced bikes, often with elements of their own proprietary technology, to head downmarket? And will innovative design and tech be a feature of the new lower-priced models or are Specialized simply aiming to compete on price? EBR will let you know very shortly….
In this week’s e-bike news:
- Specialized gives first clear photos of Globe Haul ST
- People For Bikes Urges Class 1 Use Only On Non-Motorized Trails
- Delfast’s New Moped Style E-Bike
- All The Latest With E-MTBs
- NYT Looks at Van Moof and E-Bike Growth