Will Yamaha be the first major mid-drive manufacturer to be a global e-bike player as well? To date, competitors in this area like Bosch, Brose and Shimano have stuck to making mid-drive systems and not ventured as far as whole e-bikes – and that doesn’t look likely to change any time soon. But Yamaha are a bit different; after a strong start in the fledgling e-bike industry in the early 90s they faded from view somewhat but made a strong comeback around 2013 with their new triple sensor mid-drive system and a major push on the international market, supplying major players such as Giant and Haibike. They have made own-brand e-bikes for the US market for a while now and have always sold them in their home market of Japan, so it will be interesting to see how far their instantly recognisable and highly-esteemed brand name takes them in the intensely competitive European market.
In this week’s e-bike news:
- Vvolt’s new belt drive model with stepless gears – the Centauri
- Yamaha announce new own brand e-mtbs
- Premium Californian brand Ibis launch new e-bike
- OKAI wireless update sees speed increase
- Pure’s new, extra stable e-scooter
- Magene radar for rear view safety
- EAV supply e-bikes for London street cleaners
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