TUSTIN, Calif. — In electric bikes, Bianchi this week went from zero to 100.
The 133-year-old Italian bike manufacturer on Monday formally released its full lineup of e-bikes to the U.S. market, a lineup centered around the e-Omnia triad of e-bikes that includes a touring model, city model and full-suspension eMTB.
Bianchi dropped a total of six new e-bike models during the premier event, including several high-end performance variations that you’d expect from a company known best for its thoroughbred race bikes. Those included an all-mountain eMTB called the T-Tronic, the ultralight (~26 lb) E-Aria electric road bike and the aluminum-framed E-Impulso electric gravel bike. But, while the company’s heritage of competition and speed was on full display, center stage of it all was the E-Omnia family and its focus on form, function, safety and sustainable everyday transportation.
“This is the beginning of a shift at Bianchi,” Pat Hus, CEO of Bianchi USA said at the event. “We are a company that’s been a road race company for years and years and years. We’re not stupid though; we know the market is changing and we know we need to be in the e-bike space, and this is just the beginning of that.”
