On February 4th, 2021, Rad Power Bikes (one of the largest eBike brands in the world) announced a minority investment totaling $150 million dollars. The new round of investment was led by Counterpoint Global (Morgan Stanley), Fidelity Management & Research Company, The Rise Fund, and other accounts advised by T. Rowe Price Associates. Durable Capital Partners LP and Vulcan Capital, who have invested in Rad Power Bikes previously, also contributed to this historic new round of investment.
With the new funding and pledge of support from major experienced investor companies like Morgan Stanley, Rad Power Bikes hopes to rely on their expertise to accelerate its bike development plans. In a statement made by Mike Radenbaugh, founder and CEO of Rad Power Bikes:
“We are thrilled to be working with this group of prestigious investors who are known for successful, long-term investments, and share our vision for the future of mobility. Demand for our products has outpaced our wildest projections every year and this partnership is helping us accelerate in-house innovation while creating more of what our customers tell us they love. I can’t wait for everyone to see what we will deliver in 2021 and beyond.”
Continued Growth For One of the World’s Most Recognizable eBike Brands:
Founded in 2015, Rad Power Bikes first made a name for themselves with their flagship electric bike, the RadRover Electric Fat Tire bike. Since their initial release, Rad Power Bikes has grown to be the most popular eBike brand in North America, with 11 unique models to choose from for a wide range of cyclists. It is estimated that more than 200,000 unique riders ride Rad Power Bikes equipment every day, with Rad Power Bikes a major eBike brand in over 30 different countries around the world.
With this new funding, Rad Power Bikes hopes to accelerate its expansion plans and further increase the popularity of Rad Power Bikes around the world. With 325 employees currently working for Rad Power Bikes, one of the major goals now set by the company is to more than double the size of their company team by the end of 2021. Rad Power Bikes has now begun to interview new applicants living in North America, Europe, and Asian territories.
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