Trek Bikes purchased Fisher and for many years Fisher worked with Trek to continue improving mountain bikes before he decided it was time to part ways with the company. Even before his departure, Fisher saw the promise the e-bikes offered. While many might assume that the former racer (he raced against Greg LeMond back in the day) would tout the health benefits of riding an e-bike, Fisher’s emphasis has been on the ability of e-bikes to transform cities, making them more livable, simplifying transportation and reducing greenhouse gas emissions.
In March of 2023, Fisher announced a new venture, the e-bike company Morelle, which will be a division of the battery technology company Ionblox. Until now, Ionblox’s batteries have been used in ultra-high-end electric aircraft. Fisher has said that Ionblox’s batteries will be smaller, lighter, offer greater range and will fully charge in a half hour. We visited him at his home in Marin County to chat about his company named for the tasty mushroom.
When people talk mountain bikes and OG, your name is one of the first mentioned. Given your history in the sport, why shift your focus from the fun of mountain bikes to the practicality of e-bikes? (He has spoken of wanting to do more with bikes to help communities and the planet. He has young kids.)
Gary Fisher: Well because I’ve got something there, and I know it. In the mountain bike world, a lot of [the technology] has moved on, and honestly, I’m happy with that, because I think e-bikes are the greatest need right now. One is entertainment and a lot of self-satisfaction. The other is the whole family of humans—we need this.
Even before you and Trek parted ways you had begun speaking at micromobility conferences and at symposia on e-bikes. If we rewind two or three years, where did you think you were headed?
I wasn’t thinking about my own personal moves. I was just really excited about something with so much momentum, with so much power.
[Read more…] about From Mountain Bike Pioneer to E-Bike Innovator: a Conversation With Gary Fisher