Lectric Passes $1 Billion in Sales, Scott’s New Bosch-Powered City E-Bikes, Mondraker’s 2nd-Gen Dusty E-Gravel Bike │ TWR Ep 95

Lectric founders Levi Conlow and Robby Deziel, the company’s CEO and CINO, recently shared two milestones on social media. On the same day, Lectric crossed $1 billion in sales through Shopify and passed 750,000 e-bikes sold.

Shopify is the platform Lectric uses for its direct-to-consumer sales, so those numbers don’t include units moved through Best Buy or other retail channels. The real totals are higher.

The company launched in 2019 and sold over 100,000 bikes in its first two years. Conlow and Deziel landed on Forbes’ 30 Under 30 list in 2021. Lectric now owns both Juiced and Monarc.

Our Take:

These numbers are why Lectric is America’s number one selling e-bike brand. The bikes are designed for fun, and people genuinely enjoy riding them, which is a harder thing to pull off than spec sheets suggest.

The company also backs up its products. John’s dad recently told him about a neighbor whose bikes stopped working after riding through rain. The warranty had already expired. Lectric sent new batteries and controllers anyway. We’ve heard plenty of similar stories over the years, and that kind of thing sticks with customers far longer than a good launch price.

Congratulations to Levi and Robby. With Juiced and Monarc now under the same roof, we hope they find the same success with those brands that they’ve had with Lectric.

Scott’s new city lineup is built around a single model called the Sweep, offered in two spec tiers. The Sweep 10 is a slim, sporty, lightweight rigid-frame city bike. The Sweep 20 is a slightly more robust commuter with suspension, and it comes in both a high-step frame and a step-thru version called the Wave.

All three bikes use Bosch’s 250W Hub Line rear-hub motor with 400W of peak power and 45 Nm of torque, paired with a removable 360 Wh PowerTube battery. They share a 9-speed Shimano CUES drivetrain, Shimano MT200 hydraulic disc brakes, integrated lights and fenders, and a 15.5 mph top speed that makes them clearly primed for the EU market.

The Sweep 10 keeps things simple with side hangers for panniers and a non-adjustable stem with flat bars. The Sweep 20 adds a full cargo rack, an adjustable stem with an SP Connect mount, Schwalbe Energizer Active Plus tires, and an SR Suntour NEX coil fork. Handlebars differ by frame: the high-step gets ergonomically swept-back bars, while the step-thru Wave gets Dutch-style cruiser bars.

Our Take:

We don’t have pricing information yet, which makes it hard to say how these stack up against the rest of the European city bike market. What we can say is that the whole lineup looks intriguing. Scott built three genuinely different riding positions off one platform instead of forcing every rider onto the same bike, and the Bosch drive system and CUES drivetrain are a sensible foundation for daily commuting.

Mondraker is calling the new Dusty an “all-round” e-bike, and says it doesn’t care about labels. In practice, that means a category-bender you could take commuting one day and onto gravel the next.

There are four versions, and all of them use a carbon frame and a TQ HPR 60 mid-drive motor with 350W of power and 60 Nm of torque, fed by a 580 Wh battery. The bikes roll on 700x50c tires with clearance up to 50mm. Both Class 1 and Class 3 capability are built in, though unlocking Class 3 speeds requires contacting Mondraker with your bike’s serial number.

Buyers can choose between drop bar and flat bar configurations, and the flat bar version also comes with a dropper post. Pricing starts at $7,999 for the entry-level model and climbs to $11,499 for the RR.

Our Take:

The move from a rear-hub motor on the original Dusty to a mid-drive here is the story. Gravel riders tend to care a lot about a natural pedal feel, and Mondraker leans into that in its own messaging. This is an upgrade.

We also like that the flat bar option exists, and that it comes with a dropper. Plenty of riders want gravel capability without committing to drop bars, and this splits the difference nicely. The Class 3 unlock process is a bit of a hassle, and these prices put the Dusty well out of reach for most riders, but the bike itself makes sense.

A bit of recent history first. Kona’s original founders reacquired the brand in 2024 after selling it in 2021, and their statement at the time was refreshingly blunt. They said they’d expected the brand to keep growing without them, admitted that recent history proved us wrong, and described the team that stayed as smaller but stronger.

Now the El Kahuna is here. It’s a versatile SUV-style e-bike running a Bosch Performance Line motor and a 625 Wh battery on 29-inch wheels. The build includes a 100mm RockShox Recon Gold fork, a TranzX dropper post, Tektro Gemini brakes, a 10-speed microSHIFT Advent drivetrain, and a rear rack. It sells for $3,499.

Our Take:

We loved the attitude in that 2024 statement, and it’s good to see the follow-through. The El Kahuna covers all the usual SUV-style territory: commuting, grocery runs, campground cruising, and gravel. A dropper post and a Bosch Performance Line motor at $3,499 is a reasonable ask for a bike meant to do that many jobs.

• Is the Velotric Summit 2 worth over $2,000 when mid-drive e-bikes like the Ride1Up TrailRush cost less?
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