Monarch Marker First Ride Review | Built to Punch Above Its Price
This debut fat tire e-bike from a new brand is set to impress, with ample power, dual batteries, and tons of ride customization options.

In order to make a lasting impression, a new e-bike brand needs to do something big. Ideally, something the market hasn’t seen before. That’s difficult for an established company with deep pockets and years of experience to pull off, but nigh-on impossible for a fresh brand trying to get its footing.
You might understand our surprise, then, when the folks at Monarc came knocking on our door asking for a review of their first model. This fat tire e-bike, called the Marker, has a lot in common with other e-bikes of its style. It features a heavy, reinforced frame, a powerful rear hub motor, a set of wide all-terrain tires, and a comfort-focused ride.
Where the Marker differs from its competitors, however, is what made an impact.
The first detail that made us raise our eyebrows was the fact that each bike ships with two batteries—despite carrying a roughly $2,000 price tag that’s very much in line with similarly-specced single-battery models. To our understanding, the Marker can’t run both simultaneously, but some optional accessories make it easy to carry both and swap them out when needed.
Spec details also stand out; in many areas, the bike is better-equipped than others in its price range. Most similar models we’ve tested recently are still rolling out of the factory with discontinued Shimano drivetrains and two-piston hydraulic brake setups. The Marker, on the other hand, boasts a 9-speed CUES drivetrain and semi-custom 4-piston brakes.
These things are really just scratching the surface, though. Continue reading our First Impressions review below to learn all of the Markers ins and outs!
Specs: Equipped to Reign
The Monarc Marker is equipped front-to-back with solid components. At its heart is a 750W rear-hub motor made by Bafang. The motor has been custom tuned to reduce noise; our first test ride was, indeed, pleasantly quiet. It produces a monstrous 1440 peak watts and 85 Nm of torque: enough power to crush just about any hill.
The two included batteries I mentioned above are both 48V, 720 Wh power packs made with LG 21700 cells. They are IPX7 rated, meaning that, in theory, they can be submerged in 1 meter of water for up to a half hour without being damaged. Additionally, they’re paired with a 5-amp charger that should power up a fully depleted battery in around 3 hours.
With relatively limited time to complete this review using a pre-production Marker, we weren’t able to complete our full run of real-world performance tests. We did, however, complete a max-assist range test using a single battery, showing that riders should expect a minimum range of around 32.5 miles.
Doubling this distance with the included second battery should allow riders to cover at least 65 miles with both batteries—which meets and slightly exceeds the 55-60-mile estimate provided to us by Monarc.
While many similarly-priced models employ 8-speed drivetrains, the Marker gives riders an extra gear with its 9-speed Shimano CUES setup. Its 11-36T cassette offers an uncommonly wide gearing range, which is well-suited for accelerating on flats and offering great mechanical advantage on hills.
The bike’s 4-piston brake setup offers strong stopping power. Developed in conjunction with Star Union, the Talon P4 hydraulic brake system is more robust than the common two-piston brakes often paired with fat tire e-bikes; we noticed in our test ride that they felt strong, though it was relatively easy to cause the Marker to skid.
Monarc equipped the Marker with a stout, Manitou-style reverse-arch suspension fork. This Gneiss fork offers a coil suspension with 80mm of travel, along with lockout and preload adjustment. It also features a thru-axle for extra sturdiness, which was apparent while riding and cornering.
The Marker rides on a set of knobby 26×4” fat tires from Kenda. While not too dissimilar from those of many other bikes in this category, these have a relatively chunky checkerboard-like tread pattern that seemed to roll smoothly on pavement while also offering substantial grip on dirt and gravel.
Other impressive features include a color touchscreen display, a multi-button control panel that serves as a secondary interface, an MIK cargo rack with a 60-lb capacity, a set of wide 710mm handlebars, integrated lights and turn signals, and soft, supportive ergonomic rubber grips. Our pre-production test bike was missing some small things, but consumers should also expect fenders, too.
All in all, it’s an impressive component package that delivers a ton of value and great functionality appropriate for the Marker’s style.

Each Monarc Marker ships with two 48V, 720 Wh batteries that can be swapped to effectively double the bike’s range.

The Bafang rear-hub motor produces a whopping 1,440W of peak power and 85 Nm of torque to make pedaling fun and easy.

Monarc specced a handlebar-mounted touchscreen display with a robust user interface and detailed settings menus.
Pedal Assist Power: Customize How You Conquer
The Monarc Marker offers a fairly wide range of settings, power levels, and personalization options that allow riders to tweak its feel. By default, it is a Class 1 and 2 e-bike offering throttle and pedal assist to 20 mph, though it can be unlocked to faster Class 3 pedal assisted speeds via the display.
The bike also has both torque- and cadence-sensing pedal assist modes to choose from. The former allows motor output to respond in proportion to rider effort, while the latter provides a steady, constant push as long as the motor is engaged. Torque mode is naturally the more active option, though I found that—especially in the highest assist level—only minimal effort was required to reach relatively high speeds.
Monarc also offers custom motor tuning through the Marker’s advanced settings menu, allowing users to tweak the power output of the bike’s five assist levels (Cruise, Breeze, Explore, Sport, and Boost). This feature includes three relatively common adjustable parameters: torque, assistance, and pedal response.
In terms of pedal assistance, there are a useful range of options I found the bike’s lowest setting, Cruise, to feel a bit too close to riding without power for my preferences, though this is why custom tuning is beneficial. In contrast, the higher settings all felt manageable, with power levels ranging from modest to plentiful.
There are also two throttle modes: a default setting and a high-power mode with faster acceleration.
We’ve seen more and more e-bikes offering similar features and levels of customization in recent years, which we consider a great thing. Previously, each e-bike’s unique personality was baked-in, so the only way to address ones that were too sluggish or uncomfortably punchy was to buy a completely different model.
The Marker’s level of customization, however, allows the bike to be broadly appealing to riders of many styles, age groups, and experience levels.
For example, those who are new to e-bikes may opt for the standard throttle acceleration setting with Class 2 speeds in cadence mode. Experienced cyclists will likely enjoy the lower-powered assist levels in torque mode, while thrill-seekers may prefer the punchier throttle setting and the high-assist levels in torque mode with Class 3 speeds.

Regardless of whether you choose the high-step or step-thru model, you can expect a sturdy ride feel; both styles offer a heavily reinforced frame to reduce flex.

While both of our pre-production test bikes used 710mm low-rise handlebars, consumers should expect cruiser-style bars on the ST.

Knobbier-than-average 26×4” Kenda tires roll relatively smoothly on pavement, keeping the ride stable and comfortable.
Ride Quality: Strong and Sturdy
The Marker feels similar to many other e-bikes of its style, though it has a few unique characteristics, too.
First and foremost among these is its robust, heavy frame. While Monarc sent us both the high-step (HS) and step-thru (ST) frame styles, I spent most of my time on the latter. To make up for the absence of a top tube, the V-shaped frame has extra horizontal braces connecting the seat tube and down tube. In my experience, this additional material gave the bike a stiff and confident feel without any noticeable frame flex.
Like other fat tire e-bikes, the Marker’s weight is somewhat noticeable, and offers both upsides and downsides to its handling. Tipping the scales at over 80 lbs, the bike’s weight makes it feel sturdy and stuck to the ground, though its maneuvering is held back accordingly. Still, steering felt predictable and cornering felt crisp and stable, largely thanks to a combination of the bike’s wide handlebars and tires.
Overall, I found the Marker comfortable, though the limitations of its single frame size were apparent. The HS model is designed for riders from 5’4” to 6’5”, while the top end of the ST’s height range stops at 6’4”. At 5’11”, and with fairly broad shoulders, I appreciated the long seatpost and wide handlebars.
The bike’s reach felt somewhere in the short-to-medium range, but between the saddle rails and small amount of adjustment that can be made by rotating the bike’s handlebars, the fit should be adjustable for most riders. Still, riders on the short or exceptionally tall side may need to consider other options with multiple frame sizes and/or more adjustability.
Another of the Marker’s standout areas, however, was its user interface. In our experience, it is relatively uncommon to see touchscreen displays on e-bikes in its price range—especially where the screen is mounted on the handlebars instead of integrated into the frame.
There’s no doubt that the bike presents a moderate learning curve for those who want to dig into all of the options in its settings menus, but those who do are rewarded with a robust and high-tech experience. I liked that the bike’s control panel could also navigate through these menus, but the touchscreen gave the Marker a cool, refined feel.
Based on my test rides, the Marker’s overall ride quality is great. It’s powerful, generally comfortable, sturdy, well-equipped, and high-tech—and that’s before we get into the bike’s optional extras.
Options: Frame Styles and Extra Features
Additionally, buyers will have access to Monarc’s mobile app via the display’s Bluetooth integration. The app was unavailable at the time of this review, but one of our contacts at Monarc explained its planned features.
In addition to motor tuning (also available through the display), the app will offer turn-by-turn navigation. Monarc also hopes to release an integrated Strava-like feature, though users will be able to track and record ride data, regardless.
Additionally, the app will pair to an optional smart helmet and tire pressure sensors. The former, which is included with preorders of the bike, syncs with the app’s navigation feature to guide riders. It can also play music, take calls, and features integrated lights and turn signals. The tire pressure sensor lets users know if air pressure drops below their selected range.
We don’t have many details on other optional add-ons, but we learned that the bike can be equipped with a smart camera and a radar system to monitor the proximity of nearby vehicles. Other accessories that will be available at launch include a suspension seatpost and mounting accessories for the second battery.

Monarc specced a sturdy MIK-compatible cargo rack that also includes molle panels on each side.

The integrated LED headlight is small but mighty.

The Marker’s tail light/brake light is integrated into the cargo rack, and also includes turn signals.
Side-by-Side: How the Marker Stacks Up
As I’ve touched on, many of the Marker’s specs and components put it ahead of many other models in its category and price range. Its included second battery and uncommonly powerful motor are standouts, effectively doubling its range and allowing it to handle steep climbs with ease.
I’m not kidding about its climbing power—the bike’s 1440W of peak power puts it on par with only a few similar fat tire e-bikes we’ve reviewed. In its highest assist level, the bike didn’t seem to break a sweat when cruising uphill; my pedal effort increased from nearly nothing to needing to apply only slight pressure.
The bike’s 80mm of suspension fork travel is sufficient for on-road travel and light off-roading. Riders who want to spend more time in rougher environments may want to upgrade, as similar models with more of an off-road/all-terrain focus are often equipped with adjustable air forks with another 20-40mm of squish.
For its roughly $2,000 price, the Marker compares well to similar models from other brands. Some comparable bikes trade customization options for advanced security features, and I wouldn’t mind seeing more built-in security on the next version of the Marker, but I think the bike carves out its own niche well with its integrated tech and optional accessories.

While it wasn’t available during our brief pre-production test period, Monarc is cooking up a mobile app with motor tuning, navigation, ride tracking, and potentially some social elements. It will pair to the display via Bluetooth.

The Marker’s four-piston Talon P4 hydraulic disc brakes were developed with Star Union to be both powerful and affordable.

We were pleased to see a 9-speed Shimano CUES drivetrain—a solid setup that replaced older models we still see on new bikes.
Questions to be Answered
As a branch of the larger Lectric-owned family that also includes Juiced Bikes, it makes sense that Monarc is able to leverage its parent company’s purchasing power and deliver such a strong contender for the $2k throne. Clearly, Monarc is aiming for riders who are willing to pay an above-entry-level price for a highly competitive e-bike with an equal focus on performance and value.
Our time with the pre-production Monarc Marker allowed us to get a sense of the bike’s capabilities, but unfortunately, it also left a lot out. While we did perform a promising high-power range test with the Monarc Marker, it will be extremely interesting to see where the rest of its performance numbers end up; we look forward to spending more time with the production model and running it through our full series of standardized tests.
Another area that we look forward to digging deeper into is the Monarc app. Whether we’ll have the opportunity to try out some of the brand’s optional accessories is another question, but being able to try out the navigation feature—and, with any luck, Monarc’s Strava-like platform—will give a more rounded idea of the bike’s full potential.
When explaining some of the Marker’s details, one of our contacts at Monarc explained that the company’s goal was to make it possible and more enjoyable for riders to substitute car trips with bike rides. So far, it shows serious potential to reach this goal, especially when the brand is able to offer so much value at a hotly contested price point.
It’s worth noting that, even with a string of relatively recent brand closures, Monarc faces strong competition in a crowded market. Our last question is whether consumers will take to the brand’s relatively unique approach. We’d bet that plenty of folks will be drawn in by everything the Marker brings to the table, but only time will tell if that prediction proves true.
Happy Riding! In the comments section below, make sure to let us know if you have any questions or if you think we left anything out in this review of the Monarc Marker.



