Electric Bikes: the new corporate vehicles!
This is a guest post from Cathy Lau, of OHM Cycles.
A landscape architecture firm in Montreal, Quebec, found a clever way to encourage companies to consider using e-bikes and greener modes of transportation to get around for business.
Capturing the spirit of two concurrent events (Parking Day – an annual worldwide event where artists, designers, and citizens transform metered parking spots into temporary public parks, and “en ville sans ma voiture” – an event celebrating being “in the city without my car”), the company, Fauteux et associés, presented a playful display comparing the company bikes to company cars.
The display theme was “L’électro-vélo au boulot, super chic!’” (“Electro-bike to work, super chic!”), conveying the meaning, “You can be green AND impress your clients with class!” (more…)