Yamaha Expands E-Bike Production With New Facility In France

“The opening of this new production line in Europe had been in our plans for the future for some time already,” said Olivier Prévost, president and CEO, Yamaha Motor Europe N.V. “For YMME it means that it heightens its vital role within the Yamaha operations and also that it underlines once more its status as a Yamaha multi-products manufacturing site. And, last but not least, producing locally in Europe contributes to leaving a more sustainable footprint within our operations, which remains a key target for Yamaha at global level, and is providing a competitive advantage in an industrial environment where we give more and more importance to the sustainability and flexibility in the supply chain.”

“Whether it is for our traditional business or electric mobility, the role of YMME is important to better serve the European markets and to respond swiftly to the ever-changing needs of customers,” added Clement Villet, director land mobility, Yamaha Motor Europe N.V.. “In that respect, with the opening of the drive unit assembly line we will be able to supply our e-bikes OEM customers swiftly and with shorter lead times, contributing to a more agile and reactive production planning.”