Shimano is serious about electric bikes and to make that point they recently stepped up to become the presenting sponsor of “The Circuit”, which is a new e-bike and conventional bike indoor test track at Interbike.
Interbike is the largest bicycle trade show in the Americas and it will be held this year at Mandalay Bay Convention Center in Las Vegas on September 16-18.
I recently had a chance to talk with Dustin Brady who is in charge of marketing for Shimano in North America to learn more about their focus on the electric bike market. [Read more…] about Shimano Sponsors “The Circuit” at Interbike
