Stromer Achieves Sustained Growth in 2023

Despite the massive growth in cycling thanks to the rise of e-bikes, the bike industry, as a whole, has been in a slump for the last two years. The slump owes to a boomerang effect that followed a massive rise in bike and e-bike sales in 2020 and 2021 due to the pandemic. Swiss e-bike maker Stromer managed to chart company growth in 2023 even as other brands were discounting their e-bikes during prime selling season.

Stromer’s parent company, myStromer AG, which is also the parent of e-bike brand Desiknio, accomplished a major feat in 2023 by growing their market share in two of Europe’s hottest e-bike markets, Belgium and the Netherlands. The company managed an even more unlikely deed in the U.S. by charting double-digit growth.

Among Stromer’s accomplishments in 2023, they built the first rideable prototype e-bike using a ceramic battery. They also forged a multi-year relationship with Alinghi Red Bull Racing to introduce two Alinghi Red Bull Racing Special Edition Stromer models.