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How ElectricBikeReport.com Generates Revenue and Pays Its Team Members
Jan 01, 2023
We get a lot of questions from our readers, like:
Are your reviews paid for?
How do you make money?
Do you just recommend bikes from brands who pay you the most?
These questions are not only fair, but we would hope every one of our readers asks them. Media outlets need to be open and transparent.
Sadly, there are many outlets who simply ask brands to pay for good reviews of their e-bikes. In those cases, it is not just pay-to-play (which in reality everything is pay to play in some form). These situations are more like “pay to get a positive review.”
At Electric Bike Report we DO NOT give a positive review to any e-bike in exchange for payment.
*Note to e-bike manufacturers: if that is what you are looking for, then please don’t ask us to review your bikes
When you read or watch an e-bike review at Electric Bike Report or on our YouTube channel you can be assured that our reviews are:
1. Honest. What we say in our reviews is what we tell our best friends and family members when they come to us asking which e-bike to purchase.
2. Helpful. Our reviews help consumers make purchase decisions, and provide real-world feedback from industry experts to manufactures so they can continue to improve their products.
3. Constructive. We recognize that the majority of manufacturers are trying to make great e-bikes. We are not going to review a bike and try to find a way to rip apart their hopes, dreams, and hard work. We are not ‘got you’ journalists. However, we do always look for ways that brands can improve their products and provide them that feedback in positive, constructive ways. We believe this helps e-bike brands more easily accept our feedback and make changes that our readers want.
4. Thorough. No one in the industry puts more time and effort into their reviews. Our reviews are not spec reviews. Our reviews are based on real-world testing. We strive to ensure our testing is consistent and accurate so consumers can make purchase decisions based on our results.
5. Unbiased and Balanced. As we review bikes we recognize that the ‘best’ bike will be different for each individual. We set aside our personal preferences and evaluate/test bikes from consumers’ points of view and needs.
How Electric Bike Report (EBR) Makes Money
At ElectricBikeReport.com, our primary goal is to provide quality reviews, news, and informational content to our readers. We believe firmly that if we provide top-notch quality, then the financial rewards for that hard work will follow.
We also strive to make sure our content is 100% free to our readers. There are no subscriptions fees or paywalls for any of our content. We are able to spend the time and resources to provide our content for free by earning money through the following channels:
Direct advertising on ElectricBikeReport.com and within our newsletter (via banner ads)
All of the banner ads on our website and within our newsletter are from brands we approve of, have vetted, and would feel comfortable with our readers purchasing a bike from. We do not allow just anyone to advertise on ElectricBikeReport.com, we are very picky, and we have a long line of brands asking us for ad spots that we turn away every year.
Affiliate Commissions on product referrals.
Most (but not all) brands that we review have affiliate programs. If we recommend a reader purchase a certain bike, and that reader makes that purchase, then in most cases we earn a small referral fee from the brand (at no increased cost to the consumer).
However, we do not make recommendations based on how much commission we make. Our staff writers are not paid commissions, they are salaried and are not incentivized to ‘sell’ specific products. They are tasked with helping our readers find the best e-bike for their specific needs.
In addition, because most brands have some form of affiliate program, it really doesn’t matter to us which bike we recommend. If we recommend a Trek, Rad Power Bike, Aventon, etc., we can still earn a commission without raising costs to the consumer.
We also greatly appreciate brands who support us through affiliate programs.
We do charge brands a small fee to cover our expenses for our testing and reviews.
We put around 100 miles on each bike that we test, have multiple riders test each bike, and do our very best to really put each e-bike we review through a gauntlet. This takes a lot of time, which in turn costs us quite a bit of money. Most brands we work with are happy to cover these costs; however, we NEVER guarantee a positive/good review and we always try to find something that a brand can improve on with each of their models.
Brands do not get to review the video or written review before they are published and we will never recommend a bike that we would not feel comfortable recommending to our friends and family. Essentially, there is a fee to cover our time and production costs. We do not charge to ‘promote’ a bike and reviews are not promotions or commercials. They are reviews, and we take great pride in being able to claim that we spend more time testing e-bikes than any other media outlet currently. Most outlets will put 5-10 miles on a bike and call it good. As mentioned above, we put around 100 miles on each bike we test, keep most of those bikes for a year, and continually test them throughout the year vs newer models.
Paid Newsletter Sponsorship | Sponsored Educational Posts
We offer brands the opportunity to create educational content on ElectricBikeReport.com and have those posts sent to our newsletter subscribers.
These posts are educational in nature and provide value to our readers. We never want our subscribers to feel like they are simply being marketed to from our brand sponsors. Our readers don’t like that, and brands don’t gain much from that type of advertising.
We do allow a ‘sales pitch’ at the end of the article from the brand, which may include promotion of the brand, a specific product, or current sale.
We hope this transparency is helpful to both our readers and brands we work with. If you have any questions, please contact us and we’ll do our best to get back to you.
And, thank you to all our readers for your continued support!
*Please help support our efforts at Electric Bike Report. We work hard to provide the highest quality content, news, and reviews for our readers – and our sponsors make all of this possible. Please visit our sponsors from their ads on our website and let them know that you appreciate what they do for the e-bike industry and Electric Bike Report