Employee Bike Benefit Programs 5X Average Miles Traveled
A Finnish employee benefit program backed by the government has promoted bike commuting; participants are riding five times as much as those without a ‘benefit bike.’
According to the study, Finns with benefit bikes ride, on average, 1,217 km (756 mi.), while the typical Finn who doesn’t have one will pedal just 234 km (145 mi.).
Benefit bikes are typically leased, not purchased, and program participants can receive up to €1200—tax free—per year. On top of that, they usually save between 30 and 50 percent of the bike or e-bike’s original purchase price.
Among program participants 43 percent reported a significant increase in their riding. Another 36 percent reported a slight increase in their riding. That means that 79 percent of the program’s participants increased their cycling, which is precisely what the Finnish government hoped to inspire with the program, which was instituted in 2021.
Some 80,000 Finns are taking part in the program and according to Vapaus 46 percent have reduced the amount they drive and 56 percent report improved health. Averaged across the program, the typical Finn drives 42 fewer kilometers each week. Were every program participant to ride that much, Finns would see a decrease of 74 million km (45.9 million mi.) traveled by car per year.
Considering that many buyers have to focus on the most value-focused e-bikes when making their purchase due to budget constraints, a bike-lease program that results in a small monthly payment makes terrific sense. That Vapaus was able to see such a large and quantifiable gain in health and reduction in car miles shows just how important and effective these programs are.