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Electric Bikes at Best Buy
Oct 31, 2010
Here is an interesting video from Best Buy (a large electronics retailer in the US) about the electric vehicles that they are carrying. It is pretty focused on being an ad for Best Buy but it does have some good points.
One of the quotes in the video was from a woman who bought an electric bike. She basically said “When you look at the bike your like neeaah, when you start to ride it, your like, I gotta get one!” That quote is so true. For a lot of people it is all about getting that first E bike test ride to see how great they are.
Another subject that they brought up was people seeing electric bikes as a real form of transportation. I think there are a lot of people that still think that bikes are just for kids or for serious cyclists. Electric bikes have a way of bringing that all together. You can have fun like you did when you rode a bike as a kid, and you can travel at the speed of a serious cyclist without breaking a sweat. So when you put that all together you can get around town on a ebike and have a great time!
They do mention in the video that local bike shops are not really carrying electric bikes. That maybe true for some places but I think more traditional bike shops are carrying E bikes and there are more specialty electric bike shops opening up. The advantage to buying an electric bike at a traditional bike shop is the ability to choose from a wide selection of bike accessories and they generally have many years of bike repair and maintenance experience.
Personally I wish they had shown more people wearing helmets in the video.
Alright, enough chit chat, here is the video:
What do you think? Do you think Best Buy is on the right track? Please leave your comments below.
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