Beeline Your Way to the Bike Shop

beeline mobile bike shop vanBy Paul Willerton.

To say there is a “disturbance in the force” of what we call the independent bicycle dealer (IBD) is putting things lightly.

Your local bicycle specialty shops are IBD’s. Big box stores like Walmart, Dick’s Sporting Goods and the like are not considered IBD’s.

The cycling industry has been one of the slowest to adopt modern sales methods that have upended nearly every other major industry.

It’s no secret that consumers are spending more time online, researching and purchasing ever larger items. [Read more…]